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Slash by GiGi
SLASH BY GIGI has a natural presence in snowboarding. It is elementary to a skillful approach. It is to navigate with power and style. Here the laws of nature rule in the action of the riders.
GiGi RÜF is a professional snowboarder with multiple awards, and also the owner of this brand. Early in his pro career, he always had the interest to design the boards that he is using in competitions. From the artwork to the technologies and construction techniques, the very essence of the boards that he has designed has been about creating a medium that expresses personality.
Slash is a platform dedicated to progression, individuality, and standards. Slash facilitiate the highest demands of quality through a quiver of boards designed for a variety of conditions.